Sellers

AROUND TOWN SALES METHODOLOGY

Step 1

Review client objectives and goals.
Complete property analysis.
Prepare market comparable analysis and establish price.

Step 2

Take digital photos of your home to send to MLS (Multiple Listing Service) and use for marketing materials.
Establish listing sheet with client approval.

Step 3

Input the new listing on the MLS, Multiple Listing Service, LINK, Listing Information Network and Rosenoff to reach the brokerage community.
Market the new listing to our network of brokers, agents, and buyers.
List property on our company website www.aroundtownre.com
List property on www.realtor.com.
Host a catered Broker Open House luncheon for all brokers.

Step 4

Advertise in The Boston Globe.
Hold an open house for prospective buyers.
Work closely with the seller to set up showing times.
Contact agents and prospective buyers for feedback.
Contact seller with progress of the listing.

Step 5

Upon receiving a formal offer, the client is notified.
Offer is negotiated and executed.
Sales process managed from start to close.
Handle all aspects of closing including smoke inspection, certificate of insurance, and 6D certificate.
Attend closing.

TIPS FOR PRICING YOUR UNIT

Spend time getting to know the market. Look in the paper and attend open houses.
Ask your realtor to provide comparables of units that are active, under agreement, and sold. Review size, bedrooms, bathrooms, condition, and amenities.
Do not overprice your unit if you want to sell it. The first few days are the most critical—this is when most people will notice your property.

TIPS FOR PREPARING YOUR UNIT

First impressions are very important. Make sure that the entrance is bright and neat.

Open all window treatments.
Check that all lighting is working.
Straighten up bedrooms and hallways.
Clean the bathroom and kitchen.
Touch up paint.
Fix any leaks.
Make sure that all smoke detectors are working.